Onkar Singh Pahwa (OS), Avon Cycles Ltd., main aims that change is a continuous process in the evolution of customer friendly product engineering to provide 'value for money'. All efforts are being made to make the challenges arising out of globalisation to an ideal opportunity to succeed in a competitive environment. Not resting at the laurels of being the Top Exporter of the Country, all endeavours are streamlined for further growth.

V J Upadhyay (VJU), Hamilton Industries Ltd.'s main focus is on quality upgradation at par with world standards and envisages cooling down of internal competition, usage of components manufactured by quality manufacturers only, incorporation of additional safety features like brakes, reflectors, etc. of world-class as well as educating the public about eco-friendlinessand fitness advantages of using the Bike. Industry should seek better Government incentives to encourage Indian Industry

O.P. Munjal (OPM), Hero Cycles Ltd., also emphasizes on change compatible with the variations in different segments of bicycle trade as well as incorporating latest innovations like Electric-Bike in their production line in tune with the econology conscious public perception. All efforts are finetuned to bring out quality products which will assure customer satisfaction.

Ashok Goyal (AG), RMI Cycles Ltd. suggests setting up of a Bicycle Institute combined with an Research & Development Centre in India in line with that operating in Taiwan.Technological upgradation at all stages of manufacture is a must for bicycle /component manufacturers in large/medium/shall sectors to achieve the desired results to successfully withstand international competition

After elaboratin the origin of Indian Bycycle Industry, R.D.Sharma (RDS), Safari Bikes Ltd., emphasize on Government support in popularising the concept keeping in view of the importance of maintaining the ecosystem getting more and more polluted by industrial and auto emission as well as the excercise advantage of biking. Also providing separate cycle tracks in all metros is suggested. Nothing is permanent except change and all mantra for success is to continually change to grow, to develop & evovle. This is typically appropriate as far as bicycle industry is concerned.

L.Ramkumar (LR), TI Cycle of India was candid enough to suggest that manufacturers should ensure that bicycles per say are elevated from a position of being seen as a "poor man's vehicle" to a desirable companion. To achieve this objective, upgradation of distribution channels with high retail focus, customer service, adaptation of new manufacturing processes for reducing rejection and getting high precision components, experimentation and investment in alternate materials in process and manufacturing, matching QS norms bencmarks. He suggests a joint effort by vendor, manufacturers and designers to bring up the quality standards essentially needed in a global environment. India should also use its potential to become the global provider of bicycle components in terms of quality, cost &delivery.