A purposeful Bicycle Journal dedicated to Industry and Trade featuring Articles, Write-ups, Export Statistics, Views of Eminent Industrialists from India and Abroad. Other topics covered include :- Small Scale Industry, Tax, Managment, Articles on general interest and much more.

'Ambassador' enjoys readership in over 26 countries of the world truly justifying its name. There are 16 issues in a year including Four Special Numbers namely -Republic, Annual, Independence and Diwali.

'Ambassador' is a regular participant in International Bicycle Fairs in India and Abroad including :-

TAIPEI INTERNATIONAL CYCLE SHOW -Taipei (Taiwan)

CHINA CYCLE SHOW SHANGHAI (China)

IFMA - Cologne (Germany)

EICMA - Milan (Italy)