HI-Bird Cycles, a Group Company of the renowned Safari Group, launched 10 new exciting models covering all segments for boys, girls, kids and a rough and tough bike for off-road users. This brings the company’s total product range to well over 130 models. Mr. R. D.Sharma, Group Chairman, said on the occasion “while nine models are a natural extension to our current product range and follows-on our long held tradition of providing the consumer new products from time to time according to changing global trends, 10th model in traditional segment “Hi-bird Bull Power” the star attraction offered with 25 years guarantee first time in India”. “This remarkable model is the outcome of dedicated efforts of our R & D team”, says

“The company will remain a significant quality focused player in the Indian bicycle market and will continuously strive to consolidate further its position, said the Chairman. He further continued “We will all be witness to heightened competitive pressures – survival of the fittest will be the watch word. We remain confident in our time-tested business model and will continue to wing-ourselves towards new opportunities”, He also expressed concern about Global Warming and specifically emphasized the urgent need for a heightened awareness of the benefits that cycling brings with it. He sees an increased interest in cycling as a means to mitigate the adverse effects of global warming and a path towards a greener future. The group today is on the threshold of making major diversifications into the areas of automotive component engineering, travel and leisure and in further augmenting its achievements made in bringing to market a range of E-Bikes. The Group has successfully forayed into food processing. “Keeping in view increasing demand we are seriously considering the possibility of putting up a manufacturing unit in Chhattisgarh or M.P to feed Central and South India markets.”, said Mr. Sharma.